BRITISH AIRWAYS – FLY WELL
Creative Director
We created a site that showed how all of the refinements and innovations in the new planes affect a passenger's feeling of well being, to demonstrate that with British Airways, you don't just fly, you fly well.
This was the first aircraft launch campaign that featured people not planes and talked of feelings instead of features. An approach as innovative as the aircraft themselves.
AWARDS:
AWWWARDS Site of the Day