IBM – PREDICTIONS
Art Director
Because it's hard to predict business, IBM developed data analysis tools designed to do just that. But saying you can predict business is one thing. We used these tools to prove it somewhere equally unpredictable – Wimbledon.
We analysed live game data and predicted the winners and losers ahead of the results with a 93.8% success rate.
Using digital screens with a live data feed, we spoke to captains of industry in their place of business and showed them what predictive analysis could do for their business.
AWARDS:
Silver CLIO
Campaign Big Silver
DMA Silver
Cannes Shortlist