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SMA – CONSUMER WEBSITE
Creative Director
The SMA Nutrition website was only getting visits from people who wanted information about their baby milk.
As part of the 'You're Doing Great' campaign, we rebuilt their website as a content platform reframing SMA as Mum's (and Dad's) Ally.
We wanted to make sure that new parents or parents to be could find helpful and reassuring information, above and beyond nutrition that would stand them in good stead for a great start to parenting life, without glossing over the challenges and helping wherever possible.
